Publicis Groupe's The Kaplan Thaler Group has won the lead creative business for Wendy's, following a review. Finalists for the account, for which 2008 major media spending reportedly was $275 million, reportedly included the incumbent, MDC Partners' Kirshenbaum Bond + Partners, as well as Bartle Bogle Hegarty, The Martin Agency and Venables, Bell & Partners.

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