Apple-Metro, which has 36 Applebee's locations in the New York City area, has provided jobs to a number of former prison inmates, some of whom are now managers. Apple-Metro CEO Zane Tankel meets with these employees personally before they are promoted to make sure they have had an "aha moment."
Target has been outsourcing most of its online business to Amazon for the past eight years, but deteriorating overall sales have prompted the retail giant to launch its own e-commerce site. Target representative Kelly Basgen said the retailer will not renew its contract with Amazon that expires in 2011.
Craft-store chain Michaels will host free workshops that allow children to decorate their school pencil boxes with stickers and paint. The retailer is promoting the events, which will take place in all U.S. and Canadian stores, on its Web sites and in an e-mail campaign.
Famous Footwear has launched MakeTodayUnexpected.com, a Web site the retailer is promoting through a viral video. The site incorporates Facebook, Twitter, online banner ads, links to the company's e-commerce site and more, and the video compares ice cream to shoes. "From the time we spend talking to our customers we learned that some of them view shoe shopping as a decadent experience, like dessert," an executive for the parent company said.