8/12/2009

People often think new means better, but tried-and-true business methods are, by definition, proven, writes USA TODAY columnist Steve Strauss. "So often these days things like leveraging assets, social networking, e-commerce and branding are discussed so much that they may seem more important than traditional business factors like service, value, hard work, appreciation, courtesy and know-how," says Strauss. "But they are not."

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