Buy.com President and CEO Neel Grover said the online retailer attracted 250,000 visitors and converted many into buyers through a series of online contests. "To be at the forefront of the retail industry right now you need to find innovative ways to reach your customers, respond to them, and thank them for their loyalty. With the Tweet n Seek promotions, we have raised brand awareness and received a great response from our followers," Grover said.

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