Updating a company logo can be an invitation to disaster, write Blake Ellis and Josh Glasser, as even subtle changes can wipe away decades of consumer good will. The pair discuss why some new logos become iconic and others are brand embarrassments.
Coconut water is low in sugar and high in nutrients, and contains the same electrolytes as sports drinks for boosting hydration and recovery. In addition, it can improve digestive health, lower blood pressure and boost circulation.
Retailers and food manufacturers are moving to lighter packaging to cut costs and reduce environmental impact. Spartan Stores, for example, has launched a fully recyclable and biodegradable egg carton, while Old Orchard Brands is using lighter plastic bottles and is packaging frozen juice in containers that are 100% recyclable.