8/24/2009

"Is it home yet? is the tagline for a major multiplatform campaign by WPP Group's Ogilvy & Mather Worldwide that is meant to inspire consumers who might not be able to afford to move to a new residence to instead spend money to spruce up current living spaces. The estimated $20 million effort is the first consumer promotion from Las Vegas' World Market Center, a showroom, exhibition space and design center for the furniture trade.

Full Story:
NYTimes.com

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