Learning search engine optimization is important to a successful social-media venture, writes Leili McKinley, but formal SEO programs can be expensive and time-consuming. McKinley recommends four programs she feels are worth a typical price tag of more than $1,000.
A high number of comments doesn't necessarily signal high engagement, David Armano writes. Many sites use integrated Twitter messages to pad out their comments section, but this is a mistake, he wrote. Twitter messages need to be separated from genuine comments so that real discussion can thrive.
Some Las Vegas casinos are offering discounted room rates and specials on drinks, dining and entertainment to attract more guests during the economic downturn. And some have turned to technology to boost revenues. Several hotels send text messages to guests about daily specials on drinks and dining. Others offer specials via Facebook and Twitter, which are "potentially much more effective and actionable than e-mail," MGM Grand marketing pro Michael Perhaes says.
Engaging users on Twitter requires re-tweeting and replying to tweets, writes John Jantsch. Regularly posting intelligent, sharable content and using search to follow important topics are also important habits, he wrote.
The Coca-Cola Co. has launched a campaign on Facebook and Twitter to build awareness for its Freestyle fountain, which can dispense up to 100 different beverages. Freestyle, which uses radio-frequency identification technology to mix beverages and track information about usage, is being tested in restaurants in Southern California.