A high number of comments doesn't necessarily signal high engagement, David Armano writes. Many sites use integrated Twitter messages to pad out their comments section, but this is a mistake, he wrote. Twitter messages need to be separated from genuine comments so that real discussion can thrive.
Learning search engine optimization is important to a successful social-media venture, writes Leili McKinley, but formal SEO programs can be expensive and time-consuming. McKinley recommends four programs she feels are worth a typical price tag of more than $1,000.
Engaging users on Twitter requires re-tweeting and replying to tweets, writes John Jantsch. Regularly posting intelligent, sharable content and using search to follow important topics are also important habits, he wrote.
The Coca-Cola Co. has launched a campaign on Facebook and Twitter to build awareness for its Freestyle fountain, which can dispense up to 100 different beverages. Freestyle, which uses radio-frequency identification technology to mix beverages and track information about usage, is being tested in restaurants in Southern California.
The Southeastern Conference doesn't allow college football fans to use social media during games, though the conference says it may rethink the policy. The SEC says it's really trying to keep fans from posting videos of the games online, but for now fans can't even tweet or post photos to Facebook.