By offering marketers access to its 250 million users, Facebook has become an increasingly effective and profitable means of connecting with consumers. The site has a total of 300,000 business pages where marketers sign up fans, update menus and send messages and also offers traditional and pay-per-click advertising. "It makes us very relevant to the audience, and lets us communicate with them where they are, in a way that our Web site can't do," says Bernard Acoca of Pizza Hut.

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