8/6/2009

Pop-up Gucci stores, starting with one in New York, will sell 18 sneaker styles. DJ Mark Ronson is among those designing for the stores. "This is a very controlled, brand-enhancing initiative that will appear for just two to three weeks in just six to seven cities," Gucci's CEO said. "An initiative such as this one will simply serve to enhance the brand's reputation as a fashion authority and innovator."

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