8/20/2009

Marketers must lead the debate over online privacy rules to ensure they maintain their ability to mine consumer data and reach their target audiences, while also recognizing user privacy concerns, writes Gunnar Brune, managing director of Lowe Deutschland in Hamburg, Germany. "Legislation and regulation might take direct marketing back into the stone age of untargeted, broadly irrelevant and therefore inefficient and obtrusive spam. And nobody wants that," he writes.

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