Pizza Hut has teamed with mobile payment system Visa Checkout in a new NFL promotion. The restaurant chain unveiled The Visa Checkout One Million Pizza campaign on Sunday, offering a free pizza coupon to the first one million customers who used the new payment system.
Papa John's is running a promotion using social media to invite pizza lovers into the chain's product-development department. Three customer-submitted pizzas will be on the menu for the month of August, and their creators have been invited to run social-media marketing campaigns to promote their entries. The winning dish will be permanently added to the chain's menu. "It's a way to leverage what we already do, talking to our customers about quality and getting ideas for new pizzas from inside and outside the company," says the company's digital marketing chief.
Jelly Belly Candy Co. named Rob Swaigen, a six-year veteran of the company and former executive at Safeway, as vice president of marketing. It also promoted Vincent Garibaldi, who joined the company in 2006, to vice president of national sales.
Pizza Hut has introduced a limited-time-only Double Deep Pizza that will be the focus of a new national advertising campaign set for launch on Sunday. The new offering has 50% more cheese and twice as many toppings as a Pizza Hut medium Lover's or Supreme Pizza.