Search market leader Google boasts especially loyal and active users, who search an average of 54.5 times a month compared to the 26.9 monthly searches conducted on Yahoo! and Microsoft combined, per comScore. However, a new Web-search deal between Yahoo! and Microsoft offers them a "real opportunity to make headway given that nearly three-quarters of all searchers conduct at least one search on these engines every month," a comScore analyst said.

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