8/26/2009

Even as Whole Foods deals with online boycotts and customer backlash, the company has proved itself to be a social-media success, Soren Gordhamer writes. The brick-and-mortar store has an impressive 1.2 million Twitter followers and 123,000 Facebook fans. Gordhamer attributes the success to relevant content, careful targeting of social-media channels to audience, and loosened control from higher management.

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