8/13/2009

Alexandra Wheeler, Starbucks' digital strategy director, talks about having jump-started the company's social-media push with My Starbucks Idea, sharing content and being Facebook's most popular brand. "How do we nurture, grow and build that and do it in a way that is a balance between providing relevant and meaningful content, experience and offers to those communities so that their connection with the brand is really adding value to Facebook or Twitter?"

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