A 14-day comparison of Bing and its predecessor, Microsoft Live Search, revealed a 23% hike in return on investment for marketing dollars, according to findings released by digital shop Organic. "Using the models to look across all our clients' campaigns, we see a significant impact to ROI since Bing was released," said Steve Kerho of Organic, part of Omnicom Group. "When ROIs rise, it gives us more flexibility to do more things with the same amount of money."

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