ISA's Sign Expo 2015 was the largest event in the group's history, a reflection of the "booming" sign and display business and the "many disparate elements that make up 'signs,' " writes Richard Romano. Lori Anderson, president and CEO of ISA, cites wide-format printing, specialty inks and fabric printing as among the reasons "it's a very exciting time to be in the sign industry."
The landmark Starrett-Lehigh Building in New York City recently transformed the lobby with a multiple-screen digital installation from Interactive Touchscreen Solutions. "Digital signage is the most cost-effective way to communicate with tenants, visitors and staff," said ITS Vice President Natalie Bobila.
City officials in Southaven, Tenn., plans to require all business signs printed in a foreign language to include an English translation. City officials will vote on the amendment to the sign ordinance next month.
As part of its rebranding efforts, Hilton Hotels has changed its named to Hilton Worldwide and is changing its logo. The new logo represents transformations at the company, such as its surge in growth overseas, CEO Christopher Nassetta said.