Cloudveil Mountain Works, which makes clothing for outdoor enthusiasts, has launched a humorous print, Web and social-media effort that suggests its customers buy gifts for anyone who has gotten upset because they allocate so much time to their outdoor activities. The punch line is that the company is suggesting the gifts come from 1-800-Flowers, Zazzle and Kool Dog Kafe, and its own clothing appears almost as an afterthought in the ads, with the line: "You might also like."

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