EBay's mobile commerce sales have reached $380 million so far in 2009. "There's no question m-commerce has arrived," said Steve Yankovich, vice president of platform business solutions and mobile at eBay. "We're changing the way people participate in commerce. If you are a retailer today and you're not offering the customer the ability to participate in commerce whenever and wherever they want and another retailer does, you're going to have a problem."

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