WPP's GroupM has announced guidelines that all media partners are required to be anti-piracy certified by the Trustworthy Accountability Group. About $200 million is wasted annually by placing ads on sites with pirated content, per Digital Citizens Alliance. "We realized that this is a major, growing issue," GroupM North America's John Montgomery said.
McAfee apparently is looking to expand beyond anti-virus packages and other security software into programs that can fight content piracy, Gareth Halfacree writes. The company has filed for a patent on technology that would keep users from downloading movies, music and software from file-sharing websites, as an extension of its SiteAdvisor system.
The Entertainment Software Association is being urged to drop its support of the proposed Stop Online Piracy Act, which is being pushed by Hollywood studios. Game developer Nathan Fouts is among those calling for the trade group to end its endorsement of the bill, writing, "This bill is bad for the internet and bad for the video game industry."
Google, Facebook and other Internet companies are opposing passage of the proposed Stop Online Piracy Act, saying the measure backed by the motion picture industry would lead to censorship of websites by the Justice Department. "They should not criminalize the intermediaries," said Eric Schmidt, chairman of Google. "They should go after the people who are violating the law."
A Senate committee on Thursday approved legislation that would allow the shutdown of Internet domains deemed to have violated copyright or trademark laws, but Sen. Ron Wyden, D-Ore., placed its passage in jeopardy by putting a "hold" on the bill, which will prevent it from reaching the Senate floor. Wyden attacked the bill as "an overreaching approach" to fighting piracy.