Google's Sidewiki, which makes it possible to post comments directly to a company's Web site, can be dangerous to an employer brand, John Zappe writes. Because critical comments can be posted, human resources must be more diligent in monitoring it. If an unflattering comment is written, he writes, ignore it or write a response respectful of the opinion.
The Google Sidewiki can be a great tool for human resources because it allows comments to be added to any Web page, Steve Boese writes. This fosters continual communication with job candidates or employees, and prompts more engagement because it can be easily used with social networking, he writes.
The FDA will conduct a public hearing Nov. 12 and 13 to discuss the use of online tools, such as Twitter, Facebook, blogs and Web sites, in drug ad campaigns. The move is part of the agency's efforts to create regulatory guidelines on using the Web to market pharmaceuticals.
In its successful pitch to represent Microsoft's new Bing search engine, JWT focused on Bing's ability to provide answers more efficiently to queries, rather than criticizing the Google brand, which the agency found to be almost universally liked by users, according to Rosemarie Ryan, president of JWT North America.
Google is set to introduce a program that allows users to comment on any Web site and then displays comments from other users in a side bar as you peruse the Internet. Rather than personal connections, the comments displayed will be based on a number of rankings, including the users' reputation. "Google is becoming one giant social network of sorts," Chris Crum writes.