Writers Stuart Elliott and Stephanie Clifford provide "highlights, lowlights and sidelights" from Ad Week. The tone of the event was positive, sessions were crowded and attendance was up at the IAB's MIXX Conference and Expo. "One of my board members said, 'It's bad, but it's up from horrible,'" said IAB president and CEO Randall Rothenberg, in reference to the business climate. Rothenberg added, "People started feeling an uptick in business a couple weeks ago."

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