9/3/2009

Although research shows that users tend to recall brands whose ads are displayed during violent sections of games, the association can be a negative one. A way for marketers to produce a more positive brand impression is to integrate their product into the game itself, other research has found. "The key message, then, is that ads have to be malleable, useful or at least active within the game world to get noticed and remembered," writes blogger Keith Stuart.

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