Mediaweek magazine released its roundup of projections for growth (or contraction) in measured media for 2010, broken down by type. The digital forecast calls for growth in search, display, mobile and video.
While banner ads on social-media sites typically have lower click-through rates than ads on content sites, a study by social ad network Lotame points to higher engagement levels among users who click on such ads. Lotame CEO Andy Monfried said: "It's weird to assume they're not interested in ads because they're on social media sites. Advertisers need to treat social media in a different fashion from other forms of online media."
Startups AddThis and ShareThis are top providers to blogs and Web sites of "sharing buttons" that help users circulate an article or link. The companies monetize the buttons by providing information on the users and their sharing habits to publishers and marketers. The rise of social media has added greater import to such tools, as any user potentially can become an influencer, according to this article.
If you lose out on that promotion you've been craving, the worst thing you can do is get emotional and confront the boss, writes Career Couch columnist Eilene Zimmerman. Instead, ask your boss for specific feedback on what you can do to position yourself for the next promotion and then follow up with an action plan.
Domino's, Cisco, Hormel and Microsoft are among an increasing number of top marketers using automated text mining to track virtual buzz about their products or company profiles. However, such automated tools have a mixed record of accuracy and can lead a brand astray if they're not calibrated correctly, according to this article.
Producers of humorous branded viral clips in theory have more creative freedom on the Web, but must respect a client's wishes for how edgy the segment should be, according to one participant at the "Just for Laughs" panel at Ad Week. Another panelist, Josh Abramson, co-founder and president of CollegeHumor, where the same creative minds put together branded and nonbranded clips, said it's just as important to use an "editorial filter" when producing ad-sponsored material, as with regular clips.