Mediaweek magazine released its roundup of projections for growth (or contraction) in measured media for 2010, broken down by type. The digital forecast calls for growth in search, display, mobile and video.
Producers of humorous branded viral clips in theory have more creative freedom on the Web, but must respect a client's wishes for how edgy the segment should be, according to one participant at the "Just for Laughs" panel at Ad Week. Another panelist, Josh Abramson, co-founder and president of CollegeHumor, where the same creative minds put together branded and nonbranded clips, said it's just as important to use an "editorial filter" when producing ad-sponsored material, as with regular clips.
Writers Stuart Elliott and Stephanie Clifford provide "highlights, lowlights and sidelights" from Ad Week. The tone of the event was positive, sessions were crowded and attendance was up at the IAB's MIXX Conference and Expo. "One of my board members said, 'It's bad, but it's up from horrible,'" said IAB president and CEO Randall Rothenberg, in reference to the business climate. Rothenberg added, "People started feeling an uptick in business a couple weeks ago."
While banner ads on social-media sites typically have lower click-through rates than ads on content sites, a study by social ad network Lotame points to higher engagement levels among users who click on such ads. Lotame CEO Andy Monfried said: "It's weird to assume they're not interested in ads because they're on social media sites. Advertisers need to treat social media in a different fashion from other forms of online media."
Startups AddThis and ShareThis are top providers to blogs and Web sites of "sharing buttons" that help users circulate an article or link. The companies monetize the buttons by providing information on the users and their sharing habits to publishers and marketers. The rise of social media has added greater import to such tools, as any user potentially can become an influencer, according to this article.
If you lose out on that promotion you've been craving, the worst thing you can do is get emotional and confront the boss, writes Career Couch columnist Eilene Zimmerman. Instead, ask your boss for specific feedback on what you can do to position yourself for the next promotion and then follow up with an action plan.