Once you start regularly sending a newsletter to your e-mail list, you should take steps to encourage readers to share your content, Andy Sernovitz writes. Asking people to forward it -- and making sure it formats correctly when they do -- can go a long way toward expanding your communications' reach. "Including a link to something fun ... gives readers an extra reason to send your e-mail to a buddy," he notes.
Financial advisers have been slow to embrace social media. Less than 15% say they use Twitter for business purposes, according to an InvestmentNews survey, while fewer than half use Facebook or LinkedIn. The advisers say company policies and stringent broker-dealer compliance rules keep them from posting to the sites.
Photo-sharing sites such as Shutterfly, Flickr and Picasa are being forced to adapt as more people use social-networking sites to upload and disseminate their images. Kodak is adding social-media tools to its site, while Shutterfly and Snapfish have linked their photo albums to popular social networks. One advantage of photo-sharing sites is that they display photos at a much higher resolution than Facebook does.