Facebook has announced 1.35 billion monthly active users, and 1.12 billion are mobile users, according to its third-quarter earnings statement. The mobile users represent an increase of 29% from last year. Facebook now counts 864 million daily active users and 703 million daily active users on mobile.
Facebook Home is a potential game changer, say Wharton School experts. The baked-in Facebook functionality on mobile devices will suit many users better than conventional applications do, they say, suggesting that the social network is finally getting the hang of mobile. "For Facebook, it's a brilliant move. The more time and attention [users spend] in Facebook's world, the better for the company," says Kendall Whitehouse of Knowledge@Wharton.
Figures emerging from the GigaOM Mobilize conference this week only confirm the rapidly building importance of mobile in the digital world. For instance, out of Facebook's 800 million users, 350 million typically access the social network through mobile devices. And nearly half of Twitter's 230 million tweets per day originate from mobile.
Photo-sharing sites such as Shutterfly, Flickr and Picasa are being forced to adapt as more people use social-networking sites to upload and disseminate their images. Kodak is adding social-media tools to its site, while Shutterfly and Snapfish have linked their photo albums to popular social networks. One advantage of photo-sharing sites is that they display photos at a much higher resolution than Facebook does.