9/3/2009

A joint venture fund co-founded by NBC Universal and its parent, General Electric, have invested $2 million in San Francisco-based Greystripe, a company that distributes ads to ad-supported games and mobile applications. As part of the deal, Greystripe will deliver ads to the mobile apps of NBCU properties such as Syfy, Bravo and MSNBC.

Full Story:
GigaOm, NYTimes.com

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