9/24/2009

Although marketers have failed to keep pace with consumer use of mobile devices, they are likely to close the ad gap by 2013, eMarketer has found. Mobile ad spending is projected to grow from this year's $416 million, or 2.2% of display-ad budgets, to $1.56 billion, or 9.9% of display-ad totals, by 2013, eMarketer is reporting.

Full Story:
ClickZ

Related Summaries