Two-thirds of U.S. adults have changed their cooking and eating habits because of the economy. According to a survey, more Americans are eating at home, using coupons, choosing store brands and keeping food budgets, but they also say they are not willing to compromise on quality and continue to purchase organic and natural foods.
Companies can turn their brands into megabrands by expanding them across related product categories, but they must be careful not to damage the original brand. Procter & Gamble, for example, moved the Crest brand beyond toothpaste and into other oral-care products.
The U.S. Department of Agriculture will hold public hearings on a plan to improve the safety of leafy greens such as spinach. The proposal would enforce standards for producing, handling and inspecting the greens, but some say it could put small growers out of business.