Kraft orchestrated interest in the launch of Golden Double Stuf Oreo with a Facebook video of Donald Trump, which fueled speculation that he would purchase Oreo's Double Stuf Racing League, a speed-eating competition. A TV spot shows Trump telling Eli and Peyton Manning, the league champions, that "Oreo has rejected my bid to buy the DSRL. So we lick race for it, right here, with Double Stuf Gold."

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