Former longtime NAB CEO Eddie Fritts, during his acceptance speech of the group's Distinguished Service Award, singled out the power of local broadcasting to bring people together. "Broadcasters still run radio and television stations that have standards to live up to, not because of FCC mandates but because of the expectation of our communities," Fritts said.
Edward O. Fritts, longtime leader of the National Association of Broadcasters and founder of The Fritts Group, will be honored with the NAB's Distinguished Service Award at this year's NAB convention. "Eddie helped put NAB on the map as an advocacy force in Washington," said current NAB President/CEO Gordon Smith.
Fourteen media companies and advertisers have banded together to form the Council for Innovative Media Measurement, a group that will seek to create audience-measurement systems that can be used across a number of media platforms and that will complement the work being done by Nielsen Media Research. The new group is being helmed by Alan Wurtzel, the president of research at NBC Universal.
A bruising midterm political election season and an uptick in auto advertising will improve the outlook for local TV stations in 2010, according to forecasts from the Television Bureau of Advertising. The TVB is projecting a 3.6% to 6.1% increase in overall spot advertising next year. Meanwhile, Evan Tracey, president of TNS Media Intelligence/CMAG, said that overall political ad spending in 2009 could top $1 billion, because of issue expenditures and candidates getting an early start on 2010 races.
The National Football League, for markets where games will not be shown because of its blackout rule, will screen games on tape-delay on its Web site. The games will be available for free on NFL.com, starting at midnight Monday and will remain on the site for 72 hours.