While Aegis Media is projecting a 16.3% dip in U.S. advertising spending this year, it is looking to make up for the soft market with growth in China. Currently, Chinese ad spending contributes 7% to 8% of total revenue at Aegis Media, but the company plans to significantly enlarge its operations there, according to this report. Chief executive Jerry Buhlmann said: "China is unique. It's the only growth market this year, and it'll be the only significantly growing market next year."

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