Make time to evaluate the ideas generated during a brainstorming session and ruthlessly cull the notions that just won't work, Nilofer Merchant writes. Carefully define the criteria for success, establish a test for whether or not an idea meets that standard and then discard or refine every idea that doesn't pass, she suggests. "It's not just the weak ideas that get killed; good options or ideas at the wrong time also need to go," she writes.

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