Cost-cutting has become deeply ingrained in the U.S. corporate culture, a trend that will force airlines and other travel providers to respond in kind, The New York Times' Joe Sharkey writes. "The policies that have been firmly put in place in terms of the type of airfare class you must use, the type of hotel you must use -- I guarantee you these will stay in place for a long time," says Charles Petruccelli, president of the $29 billion Global Travel Services division at American Express. Still, the airline industry is seeing an uptick in fares and bookings that could signal the start of a slow recovery.

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