NBC Universal's eco-friendly Green is Universal initiative, started last year, has become an important part of how the company operates, both internally and externally, according to Beth Colleton, vice president of the effort. "We can communicate behavioral changes to our crews and employees, so there'll be a message that if they print less, what the effect will be on the environment," she said. "The physical branding approach not only communicates information about best practices that are taking place, but informs our workforce about the ways they can participate in change."

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