Female iPhone users in the 19-to-49 age bracket are more "task-oriented" with their smartphones and much less likely to engage with marketers than their counterparts on traditional cell phones, mobile-marketing shop Brand in Hand has found. Users of iPhones average 1.3 post-click page views, compared to 3 to 3.5 for traditional cell phones, and will exit a branded Web site with no action taken eight out of 10 times, compared to 12% for conventional phone users.

Related Summaries