Citing GDP growth and decreased airline capacity, American Express Business Travel is predicting worldwide airfares will rise next year by up to 6% in the long-haul segment, while domestic fares could increase as much as 5%. At least one Wall Street analyst calls the forecast "optimistic", noting that if business travel remains soft, airlines "will be lucky to just maintain their current prices." Separately, Tom Parsons of BestFares.com says, "We had nine months of great travel bargains in 2009. Air travelers will be paying much more (in 2010) than they did in early 2009, as much as 50% more."

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