10/6/2009

The U.S. online ad spend from January to June dropped 5.3% to $10.9 billion versus year-ago levels, the IAB and PricewaterhouseCoopers are reporting. However, the Web reportedly is still on track to tally ad sales of $22 billion to $23 billion, which would be second only to 2008's record $23.4 billion in Web ads. "We are in one of the most difficult economic slumps in decades. Interactive is one of the advertising sectors that has been least affected," said Randall Rothenberg, the IAB's president and chief executive.

Related Summaries