10/20/2009

Short-term "pop-up shops" are becoming the norm for retail space owners seeking a way to cover maintenance costs and fill empty storefronts. Although pop-up stores used to be primarily for holiday-themed stores, now companies are using them "to test the market for a particular line. Say a big company, a Liz Claiborne, wants to test-market a new venue, or Marc Jacobs wants to do a less expensive item," Prudential Douglas Elliman Real Estate's Faith Hope Consolo said.

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