Green Planet Bottling sells water in recyclable bottles made from plant starches. Founder Bradley Schulman hopes to package other beverages and drive a change toward packaging that is not harmful to the environment.
Indra Nooyi, chairwoman and CEO of PepsiCo, said the company plans to increase its ad budget next year. She also said the company is preparing a "massive Gatorade transformation" and will introduce formulations for specific athletic needs.
As of Oct. 1, plastic bottles must be recycled in North Carolina. A state law that passed in 2005 but just went into effect bans the disposal of plastic bottles in landfills, though it's unlikely that ordinary citizens would be penalized.