Social media may be able to spur innovation, but only if the technology is able to enhance spontaneous collaboration, rather than impede it, writes Scott Raskin, CEO of Mindjet. The invention of e-mail ultimately hurt collaboration, he suggests, because it allowed workers to rely on static messages to convey information, instead of dynamic discussions. Companies should look for ways to utilize collaborative technologies such as wikis, which encourage many people to work on a project at once, instead of everyone taking turns, he writes.

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