Anheuser-Busch InBev, which spends more than $1 billion annually on advertising, is asking media shops Universal McCann and Starcom MediaVest to come up with a set of standard practices for media buying around the world. Some industry observers interpret the move as a possible first step toward a global media review. The two media shops work on A-B InBev business outside the U.S. only; domestically, A-B's media is handled internally by the Busch Media Group.

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