11/9/2009

As Best Buy repositions its entertainment offerings from physical CDs and DVDs to downloads, it plans to cash in on consumers' desires for hardware capable of playing the downloads, including televisions and computers. "Digital is developing as an important channel, and our three-point strategy is to drive adoption of Internet-connectable devices, drive connection and drive consumption using our deep consumer relationships," said Ryan Pirozzi, Best Buy's director of digital media.

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