Consumers plan to spend more money on private-label brands, inspired by low fuel prices that offer significant savings at the gas pump, according to survey data from Daymon Worldwide. Retailers should increase their high-quality products and innovations to capture the more than 35% of shoppers who plan to expand their private-brand purchases into new categories, says the research firm.
Safeway customers can get discounts on holiday fare when they purchase private-label products. The supermarket also is offering recipes for turkey, sides and desserts, featuring a Safeway-brand turkey and other private-label products such as O Organics extra virgin olive oil.
Although shoppers are purchasing private-label brands like never before, more people are stocking up on sale items, using more coupons and cutting their spending on nonessentials, according to a new survey from Digital Research and ThinkVine. Despite the economic downturn, most people say they are continuing to buy healthful fare such as fruits and vegetables.
The new 1SYNC Brand Identity Solution can help retailers and their trading partners track data on private-label and multisourced products. During testing, the system flagged errors related to product dimensions, bar codes and weight. Dean Foods, Harris Tea, PepsiCo, Wal-Mart and Wegmans were among the participants.