Wireless connections are being built into an increasing number of devices, including smartbooks, portable music players and gaming gadgets. This article examines the mobile-marketing potential for various devices.
More consumers are comparison-shopping and making purchases via their mobile phones this year, based on Black Friday numbers. PayPal reportedly saw a roughly 650% increase on mobile payments, while mobile product searches also increased.
This year's Super Bowl will offer "a huge test" for how well big game marketers can integrate their TV spots with "earned media" on Facebook, Twitter and other social sites, according to a Nielsen report.
Advertiser spending will continue its "double-digit decline" through the fourth quarter, according to TNS Media Intelligence, but a few retailers and auto firms are still pushing for a strong holiday shopping season. Wal-Mart, Best Buy and Gap advertised early and often this holiday season, while U.S. auto makers increased their ad buys to promote year-end sales.