Ian McCaig, CEO at lastminute.com, said the ability to identify and offer the right deal at the right time to clients is key to riding out the economic downturn. "We've been working closely with suppliers on sweet spots for U.K. consumers, which have been very price-led. Deals where you 'buy now and get it for this price' will fly off the shelves," McCaig told participants at the World Travel Market.

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