Recruiters are losing their coveted space as liaisons between hiring managers and prospective employees, as more companies turn directly to social media to hire. "The world has changed -- it will never go back," says Razor Suleman, a small-business owner who has employees disseminate job openings through Facebook, Twitter and LinkedIn. Suleman is expecting 1,000 applicants for 17 job openings -- which he estimates would have cost $260,000 to fill through traditional recruiting and advertising.

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