Almost one in three agencies in 2010 project a mobile spend of $100,000 to $250,000, compared with 22% for this year; nearly 13% are budgeting $250,000 to $500,000, compared with 4% for 2009; and more than 15% are penciling in $1 million-plus, compared with 11% for this year, a poll by Millennial Media and DM2Events.com has found. Also, six in 10 nonmobile marketers say they will advertise in the segment next year.

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