Schering-Plough, the force behind well-known brands like Claritin, Dr. Scholl's and Coppertone, is testing the waters of digital out-of-home campaigns that showcase their products in non-traditional places like taxi TVs and digital screens at malls. The Claritin brand saw success from the campaign, in which Schering spent between $8 million and $10 million, reporting ramped-up purchase intent and ad recall.

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