11/13/2009

When a customer searches for a product, it's hard for online retailers to set themselves apart from the pack -- especially since many retailers have the same product descriptions -- Michelle Bowles writes. By using fresh content and avoiding repetitive copy, retailers can improve their search engine results. Think about using PDF pages and images, too, as part of your search engine strategy, she advises. "Draw traffic to more static pages, rather than revolving pages," she writes.

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