Nearly 90% of retailers with an online presence offer free shipping or other discounts on Cyber Monday, a term coined by Shop.org. The division of the NRF puts together a list of retailers' offerings at CyberMonday.com. "It seems like companies up the ante every year for Cyber Monday," says the executive director of Shop.org, Scott Silverman.
Jack Jia, an e-commerce consultant, offers suggestions that can help online retailers boost traffic and sales. For example, Jia suggests taking a cue from Amazon and Netflix by implementing a recommendation engine to help consumers make decisions about products. He also says that in many cases, the crowd may know best, but sometimes experts need to take control over the online storefront.
Online retailers have ventured into the social-media realm, with more than half having Twitter and Facebook profiles. Trevor Ginn, managing director of an e-commerce consultancy, says that while retailers appear to be on board with social media, they are not doing all they can to take advantage of the phenomenon. Ginn offers a half-dozen suggestions for getting the most out of social-media tools.
William Easton, head of Google's retail division in Australia, is advising online retailers to capitalize on positive industry research. Easton also says e-commerce sites should include as much information as possible. "The most important thing is that retailers need to be conscious about ensuring they show all the information they would in a normal store. They need to have information about what products they sell, the places they sell them and their availability."
After entering the Canadian market a year ago, Newegg has opened a 55,000-square foot warehouse in Mississauga, Ontario. The online consumer-electronics retailer celebrated the opening by sending out teams to major Canadian cities. The teams offered special product deals and also interviewed consumers about high-tech gadgets they'd like to receive.