Beer and spirits marketers are in a new era of thinking responsibly when it comes to sponsoring sporting events, teams and venues, according to this article. Mindful that they are reaching a mix of drinking-age and underage audiences, marketers are including messaging about responsible drinking in their advertising.
Heinz plans to spend $400 million or more in marketing its brands this fiscal year, with a focus on North American and U.K. markets. In the U.S., that spending includes a targeted "consumer value program."
JetBlue Airways and its creative shop, WPP Group's JWT, "have mutually agreed" to stop working together, according to a note from Rosemarie Ryan, JWT's president-North America, to workers. Neither JWT nor JetBlue commented for this article.
The ad industry, in a bid to forestall new government regulations for online privacy, is about to launch an educational effort from the Interactive Advertising Bureau to explain Web marketing to users. At the same time, a privacy group is crafting a symbol that will be seen on sites where user activity is being tracked; the idea, according to the group, is for the icon to have the same recognition factor as recycling's triangle.
Microsoft has launched a new program, Marketplaces for Mobile, offering mobile display ads powered by Bing and served on Microsoft-owned Web sites. The new marketplaces include mobile games, holiday gift shopping and phone wallpaper.